The Social Media Research Lab (SMRL) is based at the University of Michigan School of Information. SMRL is directed by Professors Nicole Ellison, Eric Gilbert, Cliff Lampe, Casey Pierce, and Sarita Schoenebeck. Our research explores the effects of social media use in home, school, and work settings. We draw on theories from computer-mediated communication, media studies, online communities, machine learning, and human-centered computing in our research. Our goal is to understand how social media use effects everyday life and how it can be leveraged to positively impact social life, online experiences, educational outcomes, civic engagement, and social relationships.

Looking for New Students

SMRL faculty members are seeking PhD students for the fall of 2019! Interested students should apply to the PhD in Information.

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School of Information
University of Michigan
4322 North Quad
105 S. State St.
Ann Arbor, MI 48109-1285